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Originally posted by Robert Bailey, Star Write at the The Jamaica Star : ViSalus Boost for PLCA

The Premier League Clubs Association (PLCA) has received a $45 million sponsorship package from California-based wellness company ViSalus Sciences.

Blake Mallen, co-founder and chief marketing officer of ViSalus Sciences, made the announcement yesterday at a press briefing which was held at the Jamaica Conference Centre in Kingston. The three-year sponsorship will see each Premier League club getting an equal share of the $12.5 million worth of products and the $2.5 million in cash.

“We are definitely very excited about this relationship … I believe the mindset and the philosophy of the PLCA as well as ViSalus and our community are definitely in line,” said Mallen.

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core mission

“We are a community that has been existing for the past four and a half years and our core mission is going out there and raising the consciousness of health … challenging people to make their health and their body a priority in their lives,” he said.

The products that the clubs will receive are the Vi-Shape nutrition shake mix and Neuro smart energy drink.

Edward Seaga

Edward Seaga, chairman of the PLCA, said he was delighted for the sponsorship.

“Whenever you think about football, you think of players that are expending a lot of energy on the field and who are entertaining us with their skills and a lot of goals,” Seaga said.

“What we are doing now is linking with a firm that is relatively new, but which has the ingredients and the experience to package supplements that provide a lot of that missing energy and other missing elements in the needs of the players,” said Seaga.

The deal now brings the PLCA’s sponsorship for the top football competition to over $100 million for this season.